It is important that you tell people beforehand that the text should be on pure white paper (not squared etc.). 
import it into XCS 

click on trace image 
adjust the sliders until you get the desired result
select the traced image and click on engrave

insert the link to the homepage in the text field

insert the following two basic shapes
set the same width for both
place the two on top of each other and click on unite

I need 3 attempts for the right parameters