After setup cut make sure to turn off “Output” settings for the cut layer.
Use only the inside of the red areas doe Text/Images. Make sure the your imported images fit inside the red squares.
Set the jig on the base plate and move the laser head to the cross hairs. If it not aligned move the jig to the crosshair targets and NOT the laser to them.
You can delete the “outside” text after setup to clean up the file.