we create a heart
then with outline and 20mm
we create another heart and make it so small that it fits well into the lower part
then we copy this heart again and place the very small heart in the center 
always make sure that everything is centered in the middle

write the text in capital letters
i created the rings in illustrator because i didn't know how to do it in XCS for the time being

then draw a thin rectangle above and below the text
mark the rectangles with the outer heart and select unit
do the same with the text